The first and key difference between self-regs and agency accounts is the method of connection. If in the case of self-regs, the marketer creates an account and an advertising cabinet, with agency accounts you link the already created account to the cabinet of the company (service or advertising network offering the corresponding service).
Google Ads Agency Accounts (also known as Google Agency Ad Accounts) are specialized advertising dashboards for agencies. These accounts enable advertising agencies to manage multiple advertising accounts on behalf of their clients from a single interface.
The first and key difference between self-regs and agency accounts is the method of connection. If in the case of self-regs, the marketer creates an account and an advertising cabinet, with agency accounts you link the already created account to the cabinet of the company (service or advertising network offering the corresponding service).
Google Ads Agency Accounts are a powerful tool designed for advertising agencies to manage multiple client campaigns seamlessly. These accounts come with a host of exclusive features and benefits that set them apart from standard Google Ads accounts, making them an essential asset for agencies looking to optimize their advertising efforts.
Many users face the issue of being unable to top up their accounts due to geographical restrictions. This problem arises when financial service providers or digital platforms limit the functionality based on the user’s location. It prevents users from adding funds to their accounts, thereby hindering their ability to use the service effectively.
When an account is blocked and funds are frozen, users are unable to access their money or perform any transactions. This usually occurs due to suspected fraudulent activities, violation of terms of service, or security concerns. Resolving this issue often requires a thorough verification process and can cause significant inconvenience and stress to the account holder.
The daily budget limit is a restriction imposed on the amount of money that can be spent or transacted within a 24-hour period. While this can be a useful feature for managing expenses, it can also be problematic for users who need to make larger transactions or purchases. Exceeding this limit can result in transaction failures and disrupt financial planning.
Unresponsive customer support can be extremely frustrating for users who encounter issues with their accounts or transactions. When support teams do not reply in a timely manner or provide inadequate assistance, users are left without solutions to their problems. This can lead to prolonged inconveniences and a loss of trust in the service provider.
Payment processing delays occur when transactions take an unusually long time to be completed. This can affect everything from everyday purchases to critical business payments. Such delays can cause financial strain and disrupt planning, especially if funds are needed urgently.
Value-Added Tax (VAT) is a consumption tax placed on goods and services at each stage of production or distribution. For many users, VAT is an unavoidable additional cost that can significantly increase the overall price of a product or service. This can be particularly burdensome for small businesses and individual consumers, impacting their purchasing power and budget management.
Creating an agency account independently is often impractical due to stringent partnership requirements and high spending thresholds set by Google. Additionally, due to geopolitical issues, Google has ceased partnerships with Russian marketers, making it impossible to create agency accounts in Russia independently.
Alternative: Partner Companies
The most comfortable option is to use agency profiles provided by partner companies, typically advertising networks or services that share access for a commission. Conditions vary by service.
YeezyPay is an example of a service that facilitates access to Google Ads Agency Accounts. They offer:
We carry out a full development cycle: from an idea to its implementation.
Our goal is not just the launch of another product in the global network, but the long-term operation of a successful project.